Rouje is about a very personal vision of beauty, down to the very name:
Jeanne decided to marry her signature red (rouge) lipstick, with the first letter of her name. In 2018, she unveiled a line of beauty essentials for the lips. A free and colorful take on beauty, enclosed in golden cases.
At the beginning, there’s some rouge (red), bien sûr. The color you hear in the brand’s name, the color that draws you to the lips. Throughout the years, the palette has expanded to include bold hues and delicate nudes. All the shades are a nod to the Rouje team: Isabelle, Alix, Nathalie… They are all named after the women behind the brand.