…It would be our 100% cotton denim. The Rouje Studio studied it from every angle to get them to retain their shape, just like vintage jeans. And obtain a shapewear-like fabric, that will look good on any body. We've now started to use a more sustainable cotton blend that's 50% organic and 50% recycled. 58% of our jeans are made with this new fabric. We work everyday to improve our materials in order to make our denim line more conscious.
Raw or nicely washed-out: the colors are carefully chosen so that each of our jeans develop the most beautiful patina throughout the years. The new wash of the season? Our black vintage, a grey shade that goes with anything.
A conscious process : The “Ecowash” process, more sustainable, was implemented 2 years ago for our darker washes: indgo rince, noir double stone, noir stone simple. Ecowash allows to reduce water consumption by 95%, electricity consumption by 90% and the use of chemicals.
The Rouje jeans are made in Tunisia, a country reputed for its denim savoir-faire. The factory is audited and certified in order to safeguard the quality of our pieces as well as they way they're produced. Every step of the way, strict social and environemental norms are observed.
In concrete terms? It means the SMETA 4 Pillar Audit (social and environemental norms), SA 800 certification (social accountability) and ISO 9001 certification (quality control).
Purists will tell you that you don't wash jeans: you just air them, potentially scrub a stain, nothing more.
In practice? We recommend washing them upside down at 30°C to protect the color, with a gentle detergent, without bleach or softener. And in any case, avoid tumble drying them so they retain their shape.