Ana Kras is a Serbian photographer, furniture designer and creative director based in Paris who has worked with clients such as Chloé, Khaite and Hay. 

 In 2024 she has founded Teget with her partner Ruben Moreira, blending her creative skills with his legal and business acumen. 

‘Teget’ aesthetic combines Ana’s eclectic sense of style, her expressive art practice and her archetypal design stance. The items exhibit simplicity, functionality and elegance. 

INTERVIEW

JD: Tell us about your background, where you come from, how did you start your creative journey? 

  

AK: I was born and raised in Belgrade, Serbia. I went to school there and studied interior architecture and furniture design at the University of Applied Arts in Belgrade. 

JD: Did you grow up in an artistic family? 

AK: No, not at all. They had a photocopy shop, a little business they started together when they met. My father was an engineer for machines and copy systems, very precise, but not in the art world. He built a house by himself, made all the furniture for it, but it wasn't his job. It was just something he can do. My mom was into painting but never pursued it. They weren’t part of the worlds I work in now, but they had a particular taste. I think I inherited some of it, especially my father's love for simplicity in design and architecture, like Japanese architecture. My mom had an eye for textures and fabrics. 

JD: After your architecture studies, Did you move to New York directly? 

AK: No.  I stayed in Belgrade for a bit, spent some time in Milan, and then returned to Belgrade. Later, I went to Los Angeles for work, where I met someone and stayed for a relationship. I then moved to New York for about ten years, which wasn’t planned. I ended up living there for longer than I thought.
 

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Living room details:
Mara coffee table
Duvet lamp

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"Paris made the mostsense for work and for the lifestyle I wanted. It has the right amount of quiet and chaos at the same time."

Anas KRAS

JD: Do you call New York home? 

AK: At the time, yes. But now, no. 

JD: Where is your home now, Paris?

AK: It doesn’t feel like home yet, but my apartment does. I think it will feel more like home over time. 

JD: What did you do in New York for ten years? You are a photographer, you also worked in fashion. 

AK: Yes, I worked on many things. I worked in fashion photography but also did furniture and object design, interior projects, creative direction, and set design for runway shows. I got excited by new projects and challenges, so I ended up doing a bit of everything. I had a studio, though it was just me. 

JD: What brought you to Paris? 

AK: Love was part of it, but I never planned to stay in the U.S. forever. I was ready to be back in Europe, somewhere I felt more natural. Paris made the most sense for work and for the lifestyle I wanted. It has the right amount of quiet and chaos at the same time. 

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In the hall:

Ofset chair

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Living room view:

Mara brother coffee table

sofa cover grey and black

Mara gap stool 

JD: You have a special personal style and universe. Where did it come from? What inspires you? 

AK: Everything, people, architecture. I think I inherited some of my taste from my parents, but it’s hard to say. My father was into simplicity, like Japanese architecture, and my mom had a particular eye for textures and fabrics. Growing up in Belgrade, I was influenced by things that are not traditionally beautiful!


JD: Do you have any favorite photographers? 

AK: I love documentary photography, especially simple, unposed snapshots of everyday life. I also love professional photographers, but my favorite is more about the raw, real moments in life. I follow random Instagram accounts of people around the world because I enjoy their day-to-day life photos. Photography brings me joy. 

JD: You work with your partner Ruben in your new brand. Can you tell us about this project?  Can you tell us how it is to work together with your partner? 

AK: Yes, Ruben and I started a new project called Teget, a brand of objects. Ruben doesn't have a design background but complements me in areas I’m not strong in, like production. We have divided the work, and it’s a great partnership. 

JD: Do you ever fight? 

AK: No, we don’t fight. Ruben has no ego and is very calm, so there’s no room for fights. 

"My father was into simplicity, like Japanese architecture, and my mom had a particular eye for textures and fabrics. Growing up in Belgrade, I was influenced by things that are not traditionally beautiful!"

ana kras

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panel lamp Wheat Field 

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Lilac fabric board

"Teget means navy blue in Serbian. It doesn’t have a special meaning beyond being a color that my parents wore a lot, and dressed me in as a kid quite often. I chose it over 10 years ago for my Instagram account when I didn’t want people to know it was me. It just felt right. It didn't make sense to come up with something totally new when we started the company as it already sounds like a brand."

ana kras

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Kitchen detail

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Jeanne Damas & Ana Kras

JD: What does "Teget" mean? 

AK: Teget means navy blue in Serbian. It doesn’t have a special meaning beyond being a color that my parents wore a lot, and dressed me in as a kid quite often. I chose it over 10 years ago for my Instagram account when I didn’t want people to know it was me. It just felt right. It didn't make sense to come up with something totally new when we started the company as it already sounds like a brand.  

JD: What’s your next project? 

AK: I’m working on many things, I can say I’m working on a few new collections for furniture brands—lamps, furniture, and other projects—and a new collection for Teget. 

JD: You had a collaboration with Sakspotts? How was it?  

AK: Yes, I did a collaboration with Sakspotts last summer. It was fun because they’re friends, and we’ve collaborated for years. I’ve photographed their campaigns and become close with them. It didn’t feel like work, and I like clothes, but I wouldn’t pursue starting a clothing brand myself. I’m more interested in capsules or collaborations. 

JD: How would you define your style? 

AK: My clothing style ? I’d say contemporary. It’s not heavily influenced by the past or future, and it has a simplicity and functionality that works with contemporary life. 

 

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Fabrics from the collection

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ana at her desk

more artist rooms

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