Rouje denim
Rouje denim

Rouje denim

The Rouje signature? A great pair of jeans, or maybe six.

Inspired by 100% cotton vintage jeans, they have a shaping effect and are made for every body type. This is the right place to find yours.

A UNIQUE PATINA
A UNIQUE PATINA

A UNIQUE PATINA

Raw or nicely washed denim, all shades were created with care,
so that every jeans develop a beautiful patina over time.

Responsible wash: an Eco-wash process that's more eco-friendly was put in place for every black and white jeans two years ago.
It reduces 95% of the water consumption, 40% of the electricity used, and 90% of chemical products.

-95% water -40% energy -90% chimical products

Made in
Made in

Made in

Rouje jeans are made in Tunisia, a country known for its denim savoir-faire. The factory is audited and certified to guarantee our pieces' quality
and the conditions in which they are made. Strict environmental and social norms are enforced every step of its production.

What does it mean? There is the SMETA audit which relies on 4 pillars (social and environmental norms),
the SA 8000 Certificate (social responsibility), and the ISO 9001 Certificate (quality controls).

CARE
CARE

CARE

Know-hows will tell you jeans shall never be washed, to only leave it in the open air for a bit,
or scratch out a stain, nothing more.

Truthfully? We recommend you wash it inside out at 30°C to protect its shade, with a gentle product that doesn't contain any bleaching agent, nor a softener.
In any case, avoid using your tumble dry to allow the leg keep its pretty shape.

#LAVIEENROUJE

Rouje Paris logo
Les Filles en Rouje logo
You are £250 away from free delivery
Your order will be shipped in its entirety as soon as the pre-ordered parts arrive in stock.

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